Do you know how much cognitive load your design ideas will place on the user even before you sketch out the first screen? If the cognitive load of your UX design is too high, users will find your product difficult and unpleasant to use.

It's possible to measure cognitive load in a usability lab, but by then it is too late and too expensive to fix the underlying problems. The solution? You need to know how much cognitive load your users will face and mitigate it at the beginning of your design projects. In other words, a technique to minimize cognitive load should guide your design practice from the very start.

In this guest lecture, Professor Rosenburg will introduce Semantic Interaction Design, an innovative method that spans all the way from core conceptual models to the deployment of applied game theory techniques to create optimal experiences for users.

In this talk you will learn:

• How cognitive science lends itself to Semantic Interaction Design
• Real examples of the benefits and success of this new approach
• How to convert product requirements into initial UX designs 10X faster
• How to design experiences with higher initial quality
• The 4-layer UX framework that unifies UX grammar, presentation, flow and game theory
• How this method incorporates data driven business decisions to guide product success

This lecture introduces Professor Rosenberg's new book titled UX Magic , which explores how designers can more effectively transform product requirements into rich experiences. You'll learn how to maximize the efficacy of your design so that it uses the smallest number of screens and minimum number of flow steps.

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